Amuse Engineering Ride was established on four pillars: hard work, honesty, innovation, and an unwavering commitment to quality. Our brand VIKEM was established in 1989, bringing decades of industry heritage to every ride we manufacture. We sell and deliver rides across India and internationally, and our team continues to drive technological innovation for long-term growth and sustainability. As a company, we are deeply committed to India’s social and economic development.

The happiness of our employees and the appreciation of our clients are central to everything we do. Our fundamentals are strong enough that even through periods of global economic uncertainty, we have maintained stability through clear vision and operational discipline. We believe in consistently exceeding standards — redefining what quality, business ethics, and customer service truly mean in this industry. Our success comes from trusted management and a skilled, experienced team of professionals who ensure every product is delivered on time and to specification.

Our priority has always been achieving genuine customer happiness — not just satisfaction. This commitment has driven our long-term, continuous growth and earned us a reputation for high-quality products and reliable after-sales support. We will continue to be the driving force behind everything we do.

At Amuse Engineering Ride, we believe in moving with the times. We anticipate and adapt to global trends and technological advancements, developing unique and flexible solutions for clients across the world. The future belongs to us because of our dedication to hard work, our desire for innovation, and our drive to always be the best.

Biren Champaneri
CEO & Managing Director, Amuse Engineering Ride